As the situation surrounding COVID-19 has continued to evolve, we wanted to provide an update on the plan for the 2020 Santa Barbara Triathlon. Like many other small independent event operators, we find ourselves having to pivot our business strategy in order to survive this unexpected and unprecedented turn of events.
The Santa Barbara Triathlon has no intention of closing its doors, however this year cannot and will not look like what we all hoped it would. We have carefully considered the current and likely near-future directives of our local municipalities and state agencies, and our belief is that events of our scale, participant size and spectator level will either not be allowed or will be altered in a way that will make it logistically and financially impossible to produce in 2020.
Please know that we have considered alternate plans including postponing or rescheduling our event, but given the unknown guidelines regarding mass gatherings in the foreseeable future, that option simply isn’t feasible. We understand the hours you have dedicated to training for this race and the difficulty you face dealing with this uncertainty. We appreciate your understanding as we work through this ever-changing situation, and know that we are keeping your safety at the forefront of all decision-making.
We are determined to make sure the event we built together does not end here. Not now. Our goal is to continue to play a positive role in our community. With that in mind, we are introducing the first ever Santa Barbara Virtual Triathlon.
Race Director, Santa Barbara Triathlon